The Daily Coffee Pro Podcast by MAP IT FORWARD

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry.

They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices.

Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model.

They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few.

Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices.

The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production.

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago.

They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis.

Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations.

They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners.

The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability.