“Having Lee Safar, at Map It Forward, as a business coach and mentor has truly brought a whole new perspective to how we approach the day-to-day operations of our family coffee farm. We knew there was a piece that was holding us back in the exponential growth we knew our farm had the potential of experiencing but couldn’t put our finger on it.

"Another great workshop by MIF. Time and money well spent. Highly recommend to coffee entrepreneurs that are 'stuck' with their ideas or unsure about the next step/s to get their project moving forward and PROFITABLE"

“Working with Lee has completely changed my approach to marketing. Having never worked in coffee before, I had no idea how the industry worked from the inside, and had no idea how to go about approaching coffee shops and roasters to stock my products.

Going through the process of customer acquisition planning with Lee helped immensely, but

As an entrepreneur, especially a female entrepreneur in a fairly new industry in my region, people around me kept telling me that I will face obstacles and hardships over and over again without really telling me what they were. At some points, told me I would fail.

I really dedicated my time to understand what these challenges might be in order to avoid them but little did I know that each experience is different and there surely isn’t a manual that can prepare you for embarking on a new venture.

I attended Lee's Coffee Consultant Mastermind Group in Spring 2021. From the beginning, Lee was personable, encouraging, honest, and insightful. She made sure to get to know each attendee individually, thus making the group experience feel personalized. I truly felt like I had an instructor who knew me, my coffee career, and where I wanted to go.

To be part of the Entrepreneurship and Life Currencies Mastermind group has been a great privilege. When I first enrolled I did not know what to expect. I had my ideas, however, what I received in return was much more than what I expected.

Navigating myself into uncharted territory was something that I had longed for but never understood how to do. With Lee captaining the ship, she has guided my fellow group members and me, on how to understand the map that has been given to us so that we could have the courage to do what was necessary to achieve all that we had set out to do, only to gain much more than originally planned.

What would Lee say? What would Lee do?"

These are the questions I regularly ask myself since I started working with Lee & MAP IT FORWARD (MIF).

Working with Lee & MIF has been invaluable for helping me to build my business. I had no idea how much I would learn - not only about myself but also the tools needed to position a business for success. As I continue to grow & learn, Lee provides experience, inspiration, motivation & direction. Lee's insight into starting a business, building a business, forecasting global trends and their impacts is incredible.

“My business partner and I started Perspective in June of 2020. We had no idea what we were doing but, we were two very good friends willing to figure it out. Lee’s ‘One on One’ coaching quickly allowed us to develop an understanding of the work needed to build our business. She has provided financial tools and resources to help us track revenues, expenses, and understand operating performance. In a very short period of time, my business partner and I ran into several dynamic issues. Lee’s business acumen and ability to

“If you’re looking for a 6-steps to success or something similar, you’re in the wrong place. This is a one-of-a-kind experience, creating a global connection, with like-minded amazing humans that support you and inspire you. This has not only benefited my business making decisions, but also the way I now approach my personal life. I have met some incredible entrepreneurs and visionaries, people that are committed to making a change. One of the best contributions to my learning journey so far.”

“I like being a part of the Coffee Roasters Mastermind Group with Anne because you always get answers, even when you don't have a question”

“The Roasting Mastermind group class is fantastic!! This group has been welcoming, easy to ask questions, share ideas and learn from each other’s experience. Anne and Lee have done an excellent job teaching in a way that has given me the tools to analyze my roasting in ways that I had not thought of before. The class being affordable is a big plus as well. I would definitely recommend!!👍

Thank you, Anne and Lee”

“Being part of a global mastermind group has been an incredible privilege that has allowed us to witness the growth and development of all the businesses and business owners involved.

So far our particular group has been a place for us to workshop ideas and then watch them flourish into real business outputs. For some group members, this has coincided with record profit months for their businesses, the birth of new brands/business teams, and life-changing personal decisions which we have shared together.”

“The Map It Forward team has created a safe space and community for new roasters and coffee businesswomen and men. We started our roastery in spring of 2020 with no real knowledge of what we were doing. With a global pandemic further keeping the World constrained, Lee’s knowledge and genuine concern for the success of small business owners, has catapulted our knowledge and understanding into the coffee industry years beyond our time.”

“Lee and the MAP IT FORWARD initiative has birthed something brilliant here, and I’m sincerely grateful to be a part of it. We know that when a multitude of selfless minds are connected beautiful things happen, old ideals are dismantled, difficult revelations are discovered, and most importantly everyone is challenging each other to become the best version of themselves. This happens to us every meeting.”

“MIF Mastermind group is a community of people who are in pursuit of excellence at every level of leadership and business. Each session is full of laughs, heartfelt stories, and everyone leaning into the spirit of going above and beyond what we thought possible. When we resources are limited, creativity is needed all the more, and we are in a global season of limitations, in which Lee has risen to the occasion and delivered a unique and pivotal opportunity for all of us to be part of in a crucial community of diverse thinkers, business people and action takers in the coffee industry”

“Being self-taught in coffee by reading books, blogs, watching videos, repeating actions and tasting, trial and error; was the way to go for us because there was no other option at the time. There was so much information out there and every time something new came out we had to try it and if the coffee world was in agreement with it, we agreed too. There was not much questioning about it. I was certain that we needed training if we wanted to grow as coffee professionals, but I wasn’t sure as to where to look for it and if it was the right one for us.”

“Our leadership team has been working with Lee for about one month and although it is early in the process we are already seeing improved communication and way of thinking.

We had a breakdown in communication between our leadership team and our front line employees over the last few years and have had rapid growth during that time where we grew but our communication did not.”

"Thank you so much for everything you have done and all the information you have shared! I feel more confident with my goals and career in coffee and mapping it to be a successful trainer within the industry! I’m a bit scared of taking on the freelance route before setting up a brick and mortar, but know that I have the tools to help me when the time comes!"