If you tuned into the conversation last week on the podcast with Chad Trewick you'll have learned one very important thing about the supply of coffee into the future - if you haven't gotten about the business of securing your supply chain, then you'd better get onto it...like NOW!
Not to sound alarmist (alarmism goes against my nature as a realist), but if we consider most of the variables at play - pricing, over demand, climate shifting, etc, the indications are that prices are going to stay low (way below the cost of production) for at least the foreseeable future. Unless of course, something drives the supply right down in the next few years and the price somehow corrects.
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