This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.
TThis episode delves into the reasons behind the increasing speculation on whether coffee is going away, pinpointing labor shortages due to emigration and climate change as major challenges to coffee production.
Moreover, the conversation touches on the impact of price fluctuations on producers and the potential consequences of coffee farm consolidation by larger corporations and governments aiming to secure coffee supply.
Lee and Bram also highlight the potential for a loss in coffee diversity and quality due to these challenges but promises to explore hope for the future of coffee in the succeeding episode.
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