HOW TO MAP A SUCCESSFUL CAREER AS A COFFEE ROASTER (WITH SCOTT RAO & LEE SAFAR)

THIS EVENT HAS ENDED. YOU WILL BE PURCHASING POST EVENT VIRTUAL TICKETS ONLY.

 

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THIS EVENT HAS ENDED. YOU WILL BE PURCHASING POST EVENT VIRTUAL TICKETS ONLY, AT A REDUCED TICKET PRICE.

“How To Map A Successful Career and Business As A Coffee Roaster” is a seminar designed to inform and empower current and future roasters (and business owners of roasting companies) in the specifics of mapping a considered career path in todays coffee industry.

The mentors for this event are Lee Safar and Scott Rao. 

They will discuss the following in this compressive 3 hour seminar:

  • The fundamentals of mapping a 10 year career as a coffee roaster and owner of a coffee roasting business (The map will be provided to you at the event)

  • A detailed discussion of the three phases of a successful MAP IT FORWARD 10-year career map for coffee roasters and branded Coffee business owners

  • Find the right employers, best matched to you throughtout your 10 year map.

  • How to find the best staff for your roaster

  • The importance of software and different types of equipment

  • How to reinvigorate your career as a coffee roaster

  • How to choose and loose mentors throughout your career

  • How to recognise what style of coffee/roasting you like and how to find like minded people in your pursuits

  • Networking and community building within the roasting community and the wider coffee community

  • How to know when it’s time (and not time) to launch your own brand of coffee

  • What’s involved in launching your own coffee brand

  • Professionalism

  • Building a roasting brand that sells

Details on how to access the video will be sent to you with you order confirmation email. The video will be available till the end of May 2018 and Lee will check into the video and answer questions you might leave in the comments section.

If you enjoy it, tell your barista friends so that they can grow from this workshop too!

If you have any questions please email imapitforward@gmail.com

Please note: this event is not a 'how to roast coffee' seminar. Please do not bring roast curves for Scott to advise on. 

This event is supported by Elixir Specialty Coffee

About our mentors:

Scott Rao (@whereisscottrao) Scott Rao opened his first cafe and roastery in Massachusetts in 1994. Over his career, Scott has owned three cafes and two roasteries, and is currently starting roasting businesses in NYC and LA. In 2008, Scott wrote The Professional Barista's Handbook, the first technical, professional-level book about coffee preparation. With the success of the book, Scott got into consulting, and has spent the past six years traveling the world, consulting for hundreds of cafes and roasters of all sizes. Scott has written a few other books, including The Coffee Roaster's Companion, the first serious book about professional coffee roasting. In his career, Scott has roasted on approximately 250 machines and analyzed roast data from hundreds more; he likely has more diversity of roasting experience than anyone in the world. Scott invented the term of "development time ratio" and pioneered the idea of a steadily-declining rate of rise, among many other roasting concepts. (Read Scott's blog here)

Lee Safar (@leesafar) is a 15+ years specialty coffee barista from Sydney Australia, long time entrepreneur in the music and coffee industries, consultant and owner of 'Map It Forward' & 'Elixir Specialty Coffee'.